FAQ Schema Nedir? FAQ Yapısal Veri İşaretlemesi Nasıl Yapılır?
8 Mayıs 2019 tarihinde Google tarafından tanıtılan FAQ Schema işaretlemesi, içeriğinizde bulunan soru ve cevaplarınızın Google arama sonuçlarında doğrudan görüntülenmesini sağlıyor.
FAQ Yapısal Veri İşaretlemesi Hakkında Bilinmesi Gerekenler
FAQ Schema işaretlemesi yapmadan önce içeriğinizin Google’ın yönergelerini karşılaması gerekiyor. Google’ın FAQ ile ilgili yaptığı açıklamalara bu linkten ulaşabilirsiniz; https://developers.google.com/search/docs/appearance/structured-data/faqpage
FAQ Schema Nasıl Görünüyor?
FAQ yapısal verisinin birden fazla SERP görünümü olsa da en yaygın olanı arama sonuçlarının hemen altında çıkan halidir.
Web Sitesine FAQ Schema Nasıl Eklenir?
FAQ yapısal veri işaretlemesini sitenize direk kod olarak ekleyebiliyor olsanız da hazır bir sistem (WordPress, Opencart v.b) kullanıyorsanız tercih edebileceğiniz eklentiler mevcut.
JSON-LD Şema Kodu Örneği
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the return policy?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Most unopened items in new condition and returned within <b>90 days</b> will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store.</p><p>Online purchases may be returned via a major parcel carrier. <a href=http://example.com/returns> Click here </a> to initiate a return.</p>" } }, { "@type": "Question", "name": "How long does it take to process a refund?", "acceptedAnswer": { "@type": "Answer", "text": "We will reimburse you for returned items in the same way you paid for them. For example, any amounts deducted from a gift card will be credited back to a gift card. For returns by mail, once we receive your return, we will process it within 4–5 business days. It may take up to 7 days after we process the return to reflect in your account, depending on your financial institution's processing time." } }, { "@type": "Question", "name": "What is the policy for late/non-delivery of items ordered online?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Our local teams work diligently to make sure that your order arrives on time, within our normaldelivery hours of 9AM to 8PM in the recipient's time zone. During busy holiday periods like Christmas, Valentine's and Mother's Day, we may extend our delivery hours before 9AM and after 8PM to ensure that all gifts are delivered on time. If for any reason your gift does not arrive on time, our dedicated Customer Service agents will do everything they can to help successfully resolve your issue.</p><p><a href=https://example.com/orders/>Click here</a> to complete the form with your order-related question(s).</p>" } }, { "@type": "Question", "name": "When will my credit card be charged?", "acceptedAnswer": { "@type": "Answer", "text": "We'll attempt to securely charge your credit card at the point of purchase online. If there's a problem, you'll be notified on the spot and prompted to use another card. Once we receive verification of sufficient funds, your payment will be completed and transferred securely to us. Your account will be charged in 24 to 48 hours." } }, { "@type": "Question", "name": "Will I be charged sales tax for online orders?", "acceptedAnswer": { "@type": "Answer", "text":"Local and State sales tax will be collected if your recipient's mailing address is in: <ul><li>Arizona</li><li>California</li><li>Colorado</li></ul>"} }] } </script>
Microdata Şema Kodu Örneği
<div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h2 itemprop="name">What is the return policy?</h2> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> Most unopened items in new condition and returned within <b>90 days</b> will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store. <br /><p>Online purchases may be returned via a major parcel carrier. <a href="http://example.com/returns"> Click here </a> to initiate a return.</p> </div> </div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h2 itemprop="name">How long does it take to process a refund?</h2> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> We will reimburse you for returned items in the same way you paid for them. For example, any amounts deducted from a gift card will be credited back to a gift card. For returns by mail, once we receive your return, we will process it within 4–5 business days. It may take up to 7 days after we process the return to reflect in your account, depending on your financial institution's processing time. </div> </div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h2 itemprop="name">What is the policy for late/non-delivery of items ordered online?</h2> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> Our local teams work diligently to make sure that your order arrives on time, within our normal delivery hours of 9AM to 8PM in the recipient's time zone. During busy holiday periods like Christmas, Valentine's and Mother's Day, we may extend our delivery hours before 9AM and after 8PM to ensure that all gifts are delivered on time. If for any reason your gift does not arrive on time, our dedicated Customer Service agents will do everything they can to help successfully resolve your issue. <br/> <p><a href="https://example.com/orders/">Click here</a> to complete the form with your order-related question(s).</p> </div> </div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h2 itemprop="name">When will my credit card be charged?</h2> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> We'll attempt to securely charge your credit card at the point of purchase online. If there's a problem, you'll be notified on the spot and prompted to use another card. Once we receive verification of sufficient funds, your payment will be completed and transferred securely to us. Your account will be charged in 24 to 48 hours. </div> </div> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <h2 itemprop="name">Will I be charged sales tax for online orders?</h2> <div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> Local and State sales tax will be collected if your recipient's mailing address is in: <ul> <li>Arizona</li> <li>California</li> <li>Colorado</li> </ul> </div> </div> </div>
Kod parçacıkları ile uğraşmak istemiyorsanız aşağıdaki araçları da kullanabilirsiniz;
- https://saijogeorge.com/json-ld-schema-generator/faq/
- https://technicalseo.com/tools/schema-markup-generator/
- https://susodigital.com/tools/faq-schema-generator
FAQ Schema Doğrulaması Nasıl Yapılır?
İçeriğinize eklediğiniz FAQ şema verisinin doğruluğunu onaylamak için kullanabileceğiniz bazı araçlar bulunuyor. Bu araçlar ile işaretlemenizde bulunan hataları görebilir ya da sayfanızda bulunan diğer işaretlemeleri de inceleyebilirsiniz.
Google Yapısal Veri Test Aracı: https://search.google.com/test/rich-results
Schema.org Yapısal Veri Test Aracı: https://validator.schema.org/
WordPress’te FAQ Schema Nasıl Eklenir?
WordPress’te FAQ için kullanabileceğiniz bir çok eklenti bulunsa da, kullanıcılar tarafından en çok beğenilen ve kullanılan eklentiler aşağıdaki gibi;
- Ultimate FAQ
- Accordion FAQ
- Easy Accordion
- WP Responsive FAQ
- Knowledge Base for Documents and FAQs
- HTML5 Responsive FAQ
- FAQ by 10Web
- Spider FAQ
- Quick and Easy FAQs
- YITH WooCommerce Questions and Answers
Kullanıcılar Tarafınfan En Çok Tercih Edilen Yapısal Veri Çeşitleri
- Organizasyon
- Breadcrumb
- Product
- Rating Markup (Derecelendirme)
- Article
- Job Posting
- FAQ
- Q&A
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